Once the new label on the bottle was revealed ANSI needed to have a new ad quickly. They wanted something lively and attention-getting.

I wanted to incorporate the ice from the product name into the design of the ad. The old ad they had was a little boring, so I decided to liven it up. There was no reason to show all the flavors of the product, if they wanted to know what flavors there are, look them up online.

The bullet points at the bottom had to go. Instead I used the stacking technique put all the relevant information on one side, this way the image fills the space and the ad stays clean.

Before and After images below.

_New Protein Ice 42g Ad     New Protein Ice_EuropaAd

Protein Ice Ad